Let's start with a little survey of my experiences this summer and the striking number of fashion faux pas. I have been to three very formal events attended by professionals from around the world who are in charge of some of the most important organizations in the U.S. and abroad. These people are influential, powerful, and, at least by their titles and resumes, highly respected and well-regarded in their respective fields. While the majority of these fashion flops were witnessed from attendees, some were committed by the presenters themselves. Things I've seen "professional" women sporting this summer include, but are certainly not limited to: hot pink pumps, opaque tights under a business skirt, leopard print dresses and suit jackets, spaghetti strap dresses and tops, summer dresses, cardigans, earrings larger than dollar coins, and poofs.
This is not a petition that women be "restricted" or "restrained" or otherwise "limited" in what they wear, but being part of the professional world requires a consideration of the professional culture - especially how conservative it is towards fashion and how attire outside of that slim portfolio may give negative signals.
Consider, for example, that men have one option for professional and formal events: a suit and tie. While this is an unfortunate matter for them when the weather is unbearably hot and the outfits otherwise generally stuffy, it is also convenient for them when they never have to consider whether the dress is "appropriate" or otherwise fits the definition of the party. What does "cocktail cute" mean for women? "Business casual"? "Black tie"? I admit that these issues may still not be resolvable in the cocktail party context, but they can easily be resolved in the business or professional world: don the suit.
As stifling as the button-down might be and as tiresome the pumps on your feet, the suit in the business context has generally acquired a sense of power, confidence, and professionalism. More than anywhere else, first impressions are important in the business context. To be honest, dressing the part may also bring that confidence into your stride and your attitude. There is no reason to discredit yourself before you share your ideas. There is no reason to allow someone to make preconceived notions about you simply by your looks. As cute as the neon pumps might be, standing out in a crowd that values seriousness and responsibility as a beacon of color in a sea of black may not be the message you want to send to your potential employers and colleagues.
The business world has long tried to portray women as frivolous and flighty, giving them a bad reputation for not being able to handle high-stake problems or take themselves seriously. There is no reason that your outfit should convey that or add to that misconception. The next time you're picking out your business attire, do yourself a favor. Get the well-tailored suit, fitted button-down, and sensible heels. Show them its your brain they're after - not your flashy sense of fashion.
*This post concerns the business workplace and not those related to fashion or the arts where trust is built on your ability to dress yourself. Regardless of what industry you're working in, the important thing is knowing how your appearance defines you in that context.